The Marketing Mix Hard Rock Cafe - 1259 Words

The Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our case the Hard Rock Cafà © operates in 38 countries throughout the globe. The Cafà ©Ã¢â‚¬â„¢s of the Hard Rock chain are located in: Hawai, North America, Mexico/Central America, Caribbean, South America, Europe, Middle East, Asia, Japan and†¦show more content†¦When you buy a T-shirt or trousers, they are expensive, but what you get back is priceless. Merchandise that you buy there, you can use it for years and years and after years the merchandise that you have bought is still good. The prices for events and concerts start average from $50 up to $150. This is normal for concerts. So The Hard Rock Cafà © isn’t that expensive regarding the concerts and events prices from other places where they find place. Regarding the prices in the cafà ©, it is expensive. For a glass Coca-Cola you pay like $3 or $4 dollar. But for food you pay a lot but you get in return a lot of food. So that is in proportion with the price. People (personnel) How do the personnel sell the products to the (possible) customers and how do they take care of the concepts quality? For a company, the personnel are of main importance, to be able to sell their concept, their products. Very often the company chooses to train their people to sell products and treat the customers the way, they think that fits to their concept. This is also with the Hard Rock Cafà ©. New personnel of the Hard Rock Cafà © are selected on several points as friendliness, then being open to compliments as well to complaints and how they react on certain situations. Every single person who works for Hard Rock Cafà © is trained to stand for the concept (examples will follow later) and to give the customer a once in a lifetime experience, which they will remember. Every visitShow MoreRelatedCoffe Cafe Industry- Barista vs Cafe Coffee Day5421 Words   |  22 PagesCOFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Cafà © Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred popular as tea. 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